Wednesday, September 8, 2010

Barton’s Sweet Spot

Founded in 1940 by Viennese chocolatier Stephen Klein, Barton’s Bonbonniere was known for selling kosher chocolates. Bringing a box or tin of Barton’s chocolate was standard when visiting friends or relatives on Jewish holidays. (Remember the illustrated black tin of Almond Kisses?)

The first Barton's store was located on 81st St. and Broadway in Manhattan, and was designed by Victor Gruen, who, like Klein, was originally from Vienna. He went on to design eleven of their stores including the 50th store in 1952.

This colorful store interior appeared in the August 1952 issue of Architectural Digest. Alvin Lustig consulted on the graphics.

Rosh Hashanah, the Jewish New Year of 5771, begins tonight. It is customary to celebrate by eating sweets and wishing others a “sweet” year.

May it be a sweet and peaceful year for all.

Via Mondoblogo, via sandiv999

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