Monday, March 12, 2012

Curly Bracketology

via Typophile

Just as “CD” can mean one thing to a banker and quite another to a music-lover, so too, the term “brackets” can have quite unrelated meanings to different people.

For example, I travel in circles where “brackets” are simply typographic characters. They come in straight and curly varieties and vary from typeface to typeface. 

But for most of the population, “brackets” is the diagram for the elimination tournament of the NCAA Basketball Championships. “March Madness,” as it’s called, (and which also has a whole other meaning), must be what happens when you watch 32 college teams play 67 games.

Far less lucrative to proprietors of sports bars, is the other “March Madness,” which occurs amongst European hares. The elimination tournament, which is especially frenzied during the month of March, is for the prize of mating with the doe, whose receptivity for breeding is limited to only a few hours during each of her six-week cycles.
A female will viciously fight off her suitors, giving them scarred ears. Hares have been observed to stand on their hind legs and hit each other with their paws, a practice known as "boxing" and this activity is usually between a female and a male and not between males as previously believed. When a doe is ready to mate, she will start a wild chase across the countryside, shaking off following males until only one remains. After this the female will stop and allow the remaining male to mate with her. Wikipedia
Why not try Book Antiqua?

Or you can pick a bracket style from the fabulous

(Whatever font you choose.)


  1. Love that typetache guide. I for one happen to be placed in a socio-economic bracket that cares about grammar including, unsurprisingly, the humble bracket x

    1. Thanks, Jamie,

      Let's see, socio-economic brackets! tax brackets! This topic could keep me busy for a long time...



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