Last month, when I heard that
David Stark would be speaking at the next
Apartment Therapy Offline Meetup, I didn’t know who he was, or what he did. So why did I know the name? After a couple of minutes, I realized that that was name on the on the truck with the backwards type I had photographed last summer.
Stark is an event designer and producer (I snapped this pic behind the Museum of Natural History, where he must have had a gig). At his talk Wednesday evening, I found out that event design and production is nothing like party planning. Many of his projects take as long as a year to produce—think Whitney Biennial installation filling the Javits Center. Go to his
website to see the range of his creativity.
But back to his truck--here it is, along with a few other examples of typographic inversion.
![](//1.bp.blogspot.com/_5AO-vZRiTM4/S8aYrXAjV8I/AAAAAAAACMM/4g6eeqrAZoY/s400/Stark_truck.jpg)
![](//1.bp.blogspot.com/_5AO-vZRiTM4/S8aYrHPQwFI/AAAAAAAACME/c7fYbs8llFk/s400/standard-USE.jpg)
![](//1.bp.blogspot.com/_5AO-vZRiTM4/S8aYrN_UcfI/AAAAAAAACL8/rk8le_UH4vI/s400/Kickass2.jpg)
![](//2.bp.blogspot.com/_5AO-vZRiTM4/S8aYq366uVI/AAAAAAAACL0/B9ueDschO2s/s400/gap05.jpg)
This upside down Gap bag is part of a promo stunt they did in Vancouver where
they turned they entire store upside down.
![](//4.bp.blogspot.com/_5AO-vZRiTM4/S8aYqbX24iI/AAAAAAAACLs/5Zow9vMYro8/s400/Bar_Florence_cr.jpg)
I took this in Florence, where type is backwards or forwards depending on which direction you happen to be facing.
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