Thursday, November 10, 2011

avaf, Gaga's Elves at Barneys

Announcements for Gaga's Workshop at Barneys New York.

I can’t even begin to imagine what kind of crowd control is being planned for the environs of Barneys New York over the holiday season. The store will outdo itself this year by devoting windows and THE ENTIRE FIFTH FLOOR to—move over, Santa--Gaga’s Workshop.

Gaga goodies: 25% of sales from workshop items like the
limited edition snow globe, claw-shaped stocking, and
the chocolate skull, will
benefit Lady Gaga’s
Born This Way Foundation.

To fan the flames of hype, Barneys will release
a new limited-edition product each day
until the opening of Gaga's Workshop
on November 21 at 11:59 p.m.

assume vivid astro focus (avaf), the over-the-top installation collective of Eli Sudbrack and Christophe Hamaide Pierson, will be transforming the 5,500 square-foot men’s store under the direction of Gaga collaborator, Nicola Formichetti. Avaf’s work has appeared at the Whitney Biennial, Deitchprojects, MoMA, etc.
Fashionista reports:
The workshop, which will be on the fifth floor, will house eight different stations including: a giant wig that will house fake nails and other beauty items; a Gaga-faced spider holding jewelry; a giant pop-up book for the books; and a sculptural candy shop (apparently her favorite childhood treats were malted milk balls, gumballls, and candy lipsticks.) Some of the Gaga candy offerings will include chocolate “poker face” chips and “disco stick” lollipops. (Um.)
The Gaga theme continues with the windows, which were inspired by various Gaga songs. One will feature that most festive of holiday decorations–hair–on every surface, obviously in honor of her song “Hair.”

And what kind of magic might we expect from these elves? Here are some past installations by avaf. You can see lots more on their site.

Mock-up of the Madison Ave. entrance.


  1. I love the illustration for Gaga's Workshop that seems to have the AVAF credit. Who created the illustration?

    1. They just go under the credit of AVAF, I think you should contact them (link above) for more info. Thanks for stopping by!--Linda


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